Ancestry AU

Ancestry campaigns typically roll out in two phases: Phase 1 includes onsite materials and emails, while Phase 2 covers OOH and social channels, often featuring videos. Below is a selected overview of my involvement.

Selected Works

Over the Years

very campaign brought the challenge of fitting designs within Ancestry's strict CRM framework. I pushed boundaries to see how far the design could go, and it was always worth it.

February Free

Campaign 2023

The Feb Free campaign, running during Valentine's Day, focuses on connections and love, showcasing stories of how parents and ancestors met. To view the page, click here

ANZAC campaign 2023

Following the successful February Free landing page redesign, I proposed updating the Military War Records page in a similar style to ensure consistency, with no issues raised by developers.

To view the page click here

Conference Collateral:

Pull-Up Banners

We created collateral for Ancestry’s in-person conferences, which are essential for building brand awareness.

GTM VIDEOS

February Free 2023 GTM Video

Mother’s Day 2022 GTM Video